GeniusU

The World's #1
Entrepreneur Success Platform

Roger Hamilton

Decision Maker

Visit GeniusU website

What is GeniusU

GeniusU is a web and mobile platform which connects over 1,000,000+ entrepreneurs to the right network, knowledge and opportunities based on their personal values, vision, passions, talents, and purpose.

GeniusU's A.I. Genies give personalized recommendations on who to meet, how to upskill, where to go and what to do based on their stage of business growth, global location and other personalized information.

What is the mission of GeniusU

GeniusU’s mission is to accelerate collective progress to achieve the 17 United Nations Global Goals.

What issues did GeniusU have:

  • Unstable and hard to maintain code base written by developers without proper experience
  • Poor site performance
  • Lack of delivery and management processes

Why did they choose us

GeniusU had a big need of adding stronger tech members to their core team. Hiring decision was mostly made by their CTO. Firstly CTO shortlisted CVs that looked promising and then he started to conduct interviews with these candidates. Our candidate showed deep and wide technical knowledge and made suggestions on several tech cases that GeniusU had at the moment. GeniusU made a choice in favor of Gotoinc as their best match of quality, price and communication skills.

How we interacted

Before we joined the project GeniusU team consisted of several junior developers from India and CTO based in the UK. Project reached a stage when tech debt started to highly influence delivery speed and overall business performance. GeniusU CTO is a highly experienced dev who managed to keep the project up and running, but still his own efforts weren't enough to watch for the whole dev team solutions and make proper adjustments on time.

GeniusU started with one Ruby on Rails dev from our side. The main goal of our participation was to balance between bugfix, new feature requests and cleaning up technical debt. It was the beginning of our 2.5 years journey that still continues. Previous team of junior developers was fully removed and replaced by Gotoinc experts. Right now the whole tech team except CTO is staffed by our agency.

Synergy of GeniusU CTO practices our in-house experience resulted in huge changes in management/delivery flows. We switched to agile approaches, defined different project roles and split responsibilities. All these changes resulted in minimized technical debt, increased speed of delivery on ~35% and made the whole app much more stable.

Currently we continue our work with GeniusU to make this social network even better.

GeniusU’s business wins with us:

Number of platform users grown from 600,000 to 1,450,000
Several 3-rd party services and side projects were replaced by self written solutions which gave GeniusU team more flexibility in business decisions, more control over these tools and more autonomy to the GeniusU platform
Quicker and cheaper feature delivery because of better processes and shorter technical debt

Major technical wins of our team:

  • Replaced Post Affiliate Pro service with self-written custom solution that better matches GeniusU business needs
  • Tripled the performance of initial code base
  • Made deep refactor of several core modules that minimized bugs amount, shorted time of delivery for new features and prevented regular server shutdowns
  • Redesigned several key platform pages for better user experience and conversion rate
  • Implemented AI based recommendation algorythm
  • Rebuild internal messenger to a live connection approach

Tech stack we used

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